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Building a Strong Personal Brand

Hey there, mid-career pros! Today, we’ve delved into something as crucial as your morning coffee—your personal brand. If you’re thinking, “Personal brand? That’s just for influencers and celebrities,” think again. It’s for anyone who wants to stand out in their career, including you.


Imagine your career as a jar of spread. You could be Nutella, trying to please everyone, or you could be Vegemite—bold, unique, and definitely an acquired taste. If you’re a Vegemite fan, you know that unmistakable bright yellow lid from a mile away. Just seeing it makes your mouth water for that salty kick. But imagine spreading it on your toast, only to take a bite and find… Promite! Your brand should be as clear from the first bite.


A strong personal brand is all about clarity. It’s knowing who you are and effectively communicating that to the world. You aren’t meant to be everything to everyone; you’re unique. Embracing your brand helps you filter what aligns with you and what doesn’t. At Laurintium, authenticity reigns supreme. We believe in staying true to yourself—boldly, authentically, and proudly—in the pursuit of alignment.


At Laurintium, our brand is one part career alignment expert, two parts trailblazing innovator, and a sprinkle of “tell-it-like-it-is” sass. And as for me, I’m Lauryn, your Career Whisperer—don’t I just give you bold, empowering vibes, like a platypus with a knack for career mastery? Or maybe I’m a Quokka – I’ll let you decide!


So, how can you become the Vegemite of your industry—distinctive and authentic? Let’s dive right in.

Understanding Personal Branding

What is Personal Branding?

Personal branding is the process of marketing yourself and your career as a brand. It’s about creating a unique identity that sets you apart from others in your field. Think of it as your professional reputation on steroids. It’s how you present yourself to the world, the value you bring, and how people perceive you.

Why Does Personal Branding Matter?

In today’s competitive job market, having a strong personal brand is crucial. It helps you stand out, build credibility, and create opportunities. A well-crafted personal brand can lead to career advancement, new job opportunities, and professional recognition. It’s your ticket to being seen, heard, and remembered.

Steps to Building Your Personal Brand

Self-Assessment: Know Thyself


Identify Your Unique Selling Points (USPs)

Start by understanding what makes you unique. What are your strengths, skills, and passions? What do you bring to the table that others don’t? This is your chance to shine. Take some time to reflect on your experiences and achievements.


Define Your Values and Mission

What are your core values? What drives you? Defining your values and mission helps you stay authentic and true to yourself. It’s like your personal brand’s North Star, guiding your decisions and actions.



Craft Your Brand Statement


Create a Memorable Brand Statement

Your brand statement is a concise summary of who you are, what you do, and what makes you unique. It should be clear, compelling, and memorable. Think of it as your elevator pitch—short enough to deliver during a quick elevator ride but impactful enough to leave a lasting impression.


Example: “I’m Lauryn, a Career Consultant who helps mid-career professionals overcome career stagnation and plateaus. I combine personalized coaching with strategic insights to empower individuals to redefine their careers and live beyond the ordinary.”

Let me break it down for you: “I’m [Your Name], a [Your Profession] who helps [Your Target Audience] achieve [Their Goals] by [Your Unique Approach].


Online Presence: Be Visible


Build a Professional Website

Your website is your online business card. It’s where people can learn more about you, your work, and how to get in touch. Make sure it’s polished, professional, and reflects your brand.


Optimize Your LinkedIn Profile

LinkedIn is the go-to platform for professionals. Ensure your profile is complete, up-to-date, and showcases your skills, experiences, and achievements. Use a professional photo, write a compelling headline, and craft a summary that tells your story.


Engage on Social Media

Choose the social media platforms that are most relevant to your industry and start engaging. Share valuable content, join discussions, and connect with other professionals. Social media is a powerful tool for building your brand and expanding your network.


Content Creation: Share Your Knowledge

Start a Blog or Vlog


Sharing your expertise through a blog or vlog is a great way to establish yourself as a thought leader. Write about topics you’re passionate about, share insights, and provide value to your audience. This is how you build your eminence! Remember, consistency is key.


Guest Posting and Interviews


Get your name out there by writing guest posts for industry blogs or participating in interviews and podcasts. This helps you reach a wider audience and build credibility. Or why not start your own—side hustles are all the rave and are a great way to diversify your brand and build unique skill sets!


Networking: Build Relationships

Attend Industry Events

Networking isn’t just about collecting business cards; it’s about building meaningful relationships. Attend industry events, conferences, and workshops to connect with like-minded professionals. This is the best way to stress-test your brand—can you talk about who you are clearly, confidently and leave people racing to send you a connection request on LinkedIn or better yet an invitation to grab coffee?


Join Professional Associations

Becoming a member of professional associations can open doors to networking opportunities, resources, and professional development. It’s a little left field but I want to touch on associations for a minute. Who you surround yourself with, who you recommend, and who you vouch for—all influence your brand. You see where I’m going, right? I’m not about to tell the boss you’re a PowerPoint wizard, only for them to discover you struggle to open your email. My integrity’s on the line here!

Maintaining and Evolving Your Brand

Building a personal brand isn’t a one-time task; it’s a continuous journey that evolves alongside your career growth. Just as you develop new skills and gain more experience, your brand should adapt to reflect these changes. Regularly assessing and refining your brand ensures it remains authentic and aligned with your current aspirations and values. This ongoing process not only helps you stay relevant in a dynamic professional landscape but also reinforces your unique identity and strengths to those around you.

To keep your brand up-to-date and reflective of your growth, I recommend establishing a weekly or bi-weekly (fortnightly) practice to note down key achievements, new skills, feedback received, and any significant projects you’ve worked on. Capture these details while they’re fresh in your mind, so you don’t miss out on any important information that showcases your evolution.

Then, set a recurring time in your calendar—monthly or quarterly—to review these notes and update your personal brand materials, such as your resume, LinkedIn profile, and professional website. By regularly dedicating time to this practice, you ensure that your personal brand remains current and accurately represents the professional you are today.

This is Proactive Career Development at its finest!


In conclusion, building and maintaining a strong personal brand isn’t just about visibility; it’s about authenticity and strategic alignment. It’s about knowing who you are, what you stand for, and consistently communicating that to the world. Your personal brand is your professional reputation—a reflection of your values, skills, and unique contributions. By investing in your brand, you not only differentiate yourself in a competitive job market but also create opportunities for growth, recognition, and success. So, embrace your uniqueness, refine your narrative, and let your personal brand shine brightly as you navigate your career journey with confidence and purpose.

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